The Atom began as a student project by Coventry University transport design student, Niki Smart. It was developed at the university in 1996 with input and funding from various automotive industry members, including British Steel and TWR. Ariel Motor Company boss Simon Saunders was a senior lecturer whose responsibility for the project was primarily as financial manager and design critic for Smart, whom he described as "The best all-round design student I've ever seen". The car was first shown publicly at the British International Motor Show in Birmingham in October 1996.

BMW (Bayerische Motoren Werke AG) is a German automobile company producing cars, sports cars, off-road cars and motorcycles.

Currently, BMW, which began with a small aircraft engine plant, produces its products at five plants in Germany and twenty-two subsidiaries scattered around the world.

Ferrari S.p.A. is an Italian luxury sports car manufacturer based in Maranello (province of Modena, region of Emiglia-Romagna). Founded in 1939 by Enzo Ferrari (1898–1988), the company built its first car in 1940 (under the brand Auto Avio Costruzioni), adopted its current name in 1945, and began to produce its current line of road cars in 1947.

Ferrari became a public company in 1960, and from 1963 to 2014 it was a subsidiary of Fiat S.p.A. It was spun off from Fiat's successor entity, Fiat Chrysler Automobiles, in 2016. IPO of common shares of Ferrari occurred on October 21st, 2015 at USD52 per common share on the NYSE under the "RACE" ticker symbol.

The company currently offers a large model range which includes several supercars, grand tourers, and one SUV. Many early Ferraris, dating to the 1950s and 1960s, count among the most expensive cars ever sold at auction.

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